My Resume

Jennifer Amero
3 Proctor Street, Gloucester, MA 01930 978-325-0606
Marketing manager with rich experience in print, radio and television advertising, digital and traditional media and project management seeking new opportunity in the hospitality, non-profit or consumer goods and services industries

Experience

May 2012- Present

Marketing consultant, Jamero marketing Suite

·        Provide freelance advertising and marketing strategy and support for small businesses including event management specialists, restaurants, entertainment venues, retailers and consumer services providers

May 2016 – May 2017

Marketing Manager, PetEdge

·        Developed branded sales decks and new product presentations
·        Managed copy team through content creation for online, packaging, catalog
·        Generated monthly retailer and groomer promotional programs calendars for ecommerce and dealer services channels
·        Cultivated comprehensive B2B2C tools to support sell-through
·        Scripted and managed product video and still photo shoots featuring celebrity spokesperson for online and packaging purposes
·        Managed relationship and billing with PR and media booking agencies
·        Developed monthly product training webinars with contracted subject experts
·        Identified and resolved email deliverability issues and unacceptably high spam scores through A/B testing, increased segmentation and staggered send times

December 2014 – May 2016

Marketing Communications Manager, Maximum Media Agency

·        Strategized campaigns and storyboards (assets, graphics, copy) for TV and radio spots, direct mail, POS, web, events and OOH
·        Developed high value co-marketing partnerships to increase top-of-mind awareness for clients through sweepstakes, events, and shared advertising initiatives
·        Created loyalty programs and onsite workshops for clients in target industries

January 2012 – May 2012

Sales and Marketing Manager, Amesbury Sports Park

·        Contracted with partners in fitness, craft beer, music, nonprofit and retail to generate unique festivals and workshops to draw new traffic to the complex 
·        Sold, detailed and managed public and private events for sports, events and music facility with function space capable of holding 10,000 guests
·        Created marketing materials for catering division 

August 2009 – January 2012

Director of Marketing, PR and Events, Serenitee Restaurant Group

·        Built and managed Sales and Marketing calendar and budget for group of 8 individual concept restaurants
·        Spearheaded lead generation efforts for new restaurant openings
·        Managed new venue openings including pre and post marketing and events
·        Created dynamic group loyalty program to increase brand awareness and increase sales in individual venue non-peak windows
·        Acted as group ambassador at local and state tourism events
·        Developed formalized catering division inclusive of media kit and individual concept pricing, banquet event forms and event management relationships

Education


May 1998

Bachelor of Arts, English, University of Vermont


Skills



·        MS Office
·        Constant Contact
·        Blogger
·        Hootsuite
·        Storyboarding
·        IBM SilverPop
·        CRM
·        Partnership Development
·        Donor Solicitation
·       Event Management
·        Webinars
·        Collateral Creation
·        Advertising
·        Public Relations


Activities

·        Event Chair – Cape Ann YMCA Taste of Cape Ann
·        Community Council – Gloucester Education Foundation
·        Committee Member (copywriter) – Light Up Mattos Foundation
·        Lifestyle Blogger – 90 Seconds and Velvet

·        Avid hiker, rescue dog owner, foodie, mother, wife and enthusiast of travel, arts and culture

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