Monday, April 29, 2013

What Do Vintage Fashion, Haute Cuisine, Pottery and Army Garb Have in Common?

They are all the source of some VERY HIP fundraisers in the Boston area.

Readers know I dig on food. A lot. They also know I am a hippy-raised, eco-conscious, community-lovin' girl and a major cheerleader for people doing good work for other people. I especially like discovering cool food events, theater, music festivals and fashion that support good causes. Double win.

I've got a wicked list of some such events coming up in the near future and I want to share them.  Keep in mind that this post was important enough to me that it actually beat out the 500 story lines I've brought back from my recent Caribbean travels. Legit. You'll see those later this week. For now - go do something fun, for somebody who needs a hand.

Here are some very worthwhile causes hosting some super worth-the-trip events in the next few weeks.

647 tremont, cooking matters fundraiser, share our strength, jamero marketing suite, boston, causes16th Annual Cooking Matters Fundraiser
 Tremont 647 , Boston, MA 
Chef-owner Andy Husbands gets a few of his fellow chefs together to fight childhood hunger at his annual Cooking Matters fundraiser. Rub shoulders with culinary superstars including Josh Ziskin of La Morra, Jay Silva of Bambara, Seth and Angela Raynor of Pearl, Boarding House, Corazon del Mar, Raymond Ost of Sandrine’s and Olivier Maillard of Boston Chops. The fun starts with a St. Germain cocktail reception followed by five succulent courses (one from each cooker or set of cookers) each paired with a French wine. Proceeds from tickets, priced at $150 each, benefit Share Our Strength, the nation's leading hunger relief organization. Reservations are required so call 617.266.4600 if you want one.
stepping out for city hall, drag show, cape ann, gloucester ma, jamero marketing suite, boston, causes

Stepping Out for City Hall
Saturday, May 4th 7pm  and Sunday, May 5th 2 pm 
The friends of City Hall are delighted to announce our upcoming gala benefit :"Stepping Up for City Hall". On Saturday evening May, 4th Richard Leonard and his Bananarettes will perform acts and wear unique collections of fashions collected over the years. City Hall will be grand. Champagne, desserts and an auction of unique items will add to the event. Sunday, May 5th will see a matinee run of the Fashion Show, with light refreshments and general seating accommodating a larger crowd. 
Saturday pm $75.00 per ticket - limited to 200 tickets only! Sunday event $35.00 per ticket at Bananas!

Chef Kristen Kish, Barbara Lynch, Stir, Top Chef, jamero marketing suite, boston, causesSpring Celebrity Series Presents Chef Kristen Kish
Winner of Top Chef Seattle: Season 10 & Chef de Cuisine at Barbara Lynch's Stir
Wednesday, May 8, 2013 6:15-9:15
Rogers Center for the Arts at Merrimack College 
North Andover, MA 01845
Benefits Emmaus which provides permanent affordable housing, emergency shelter, transitional housing, housing search and stabilization services, adult education and job training, and compassionate support services to more than 3,000 people annually.

Details and tickets here:

Empty Bowl Dinner to Benefit the Open Door
Cape Ann, Open Door, cruiseport gloucester, cape ann, empty bowl, jamero marketing suite, boston, Thursday, May 4pm @ Cruiseport, Gloucester
The meal is simple—soup, bread and a cookie. Guests can choose and keep a soup bowl handcrafted for this community event. The bowl goes home as an unspoken reminder that somewhere someone’s bowl is empty. Soup is provided by the many local restaurants who support the Open Door's mission. Bowl were made by community members young and old in workshops held this winter.
The Cape Ann Open Door serves tens of thousands of Cape Ann residents with hot meals, healthy groceries, a mobile market, education, clothing and more. They are a very important resource in our community.  Proceeds from this event will benefit the Summer Lunch and Mobile Market programs.
Tickets available at the door. $15 for adults and $10 for children under ten.

Sword and Plough Bags - Goods for the Good Featured Product
sword and plough, army gear, bags, totes, veterans, jamero marketing suite, boston, Sword & Plough bridges veteran empowerment, sustainable design, and classic fashion all in one product. We are a quadruple bottom line (people, purpose, planet, profit) bag company that works with American veterans to re-purpose military surplus fabric into durable and stylish bags.

sword and plough, army gear, bags, totes, veterans, jamero marketing suite, boston, Sword & Plough products are...
Made in USA - You can’t find a more American bag
Repurposed - Upcycling thousands of pounds of surplus military materials, reducing our energy consumption up to 95%
Rugged and Refined - Our products can stand alone on style, durability, and the soulful legacy of their fabric
Socially Relevant - Our brand aims to improve veteran unemployment and bolster civilian-military interaction.

That ought to give you all something to do while I organize my thoughts on eating, drinking and adventuring in the French West Indies to share this week. Plus the funniest blogger I ever read. Wait for it..........

Don't forget to send me your events, ideas, book recommendations, invitations to review your restaurant and the names and emails of small business owners you know who need digital marketing and content services. I do have a day job you know.

Monday, April 15, 2013

April Vacation is Here - things to do while I'm soaking up the Caribbean sun

T minus 22 hours till I ascend into the blue en route to St Martin, French West Indies, gastronomic capital of the Caribbean. Sorry, no, you can't come with me.

I will report on what I ate, where I danced, fish I chased, boats I sailed, neighboring islands I visited,French wine I purchased and didn't bring home and how I made out with my yoga practice working around my rusty French and my limited handle on Yoga Pose terminology. That ought to be a hoot.

Until then, I wish my readers a wonderful, fun, warm, springy April vacation week. I also hope you aren't worn thin with the never-ending drone of , "I'm bored" that is the soundtrack of school vacation. To that end, I'll leave you with some leads on things to do to keep the funwreckers busy.

See you soon, or as they say on French St Martin, "A bientot!"

Eco Scavenger Hunt

Cape Ann Timebanks Eco Scavenger Hunt
Solve verbal & visual puzzles like mazes & word searches to learn what eight downtown Gloucester businesses are doing to reduce their carbon footprints. Find out who's recycling or using energy-saving lighting. Play on a team or on your own. Win prizes from local merchants & enjoy refreshments at the after party at 2:30 p.m. at Latitude 43. Walk, learn, shop, & socialize at this Cape Ann TimeBank fundraiser.

*It's $10 before 4/13 to play solo or in teams. After 4/13 it's $15.
*Register Early & Learn more from our Frequently Asked Questions at:

Walk in the Woods, Learn about Nature

Trustees of Organizations has a packed schedule of activities at their properties across the state. Take a hike!

Get Cultured

Here's a list of free and cheap museums and cultural activities in Boston this week.

Good reads 

Here's my lasted blogpost from Home News Here, the food section with lots of great spring recipe you can make together with ingredients form you local farmstand, plus a few videos on gardening (also a great activity for the family), and how to pair drinks with food, for when the entertaining of monsters is complete. You've earned it.

Customer's Always Right Family Tradition Edition

I just love the folks at Guiseppe's in Gloucester. Memory and Joe are great, fun family people with a great little concept in their casual Italian venue - mixing up piano bar and theme nights in a way that's really family friendly and fun. This "game show" night is always well attended - I'd make reservations.

Sign up for Spring Sports at the Cape Ann YMCA. 

Get out and get moving and help support our amazing local YMCA. Program booklet here.

Do the Harbor Walk

Harbor Walkin
Here's a local walkabout that is pretty and cultural, local and leaves you in the middle of a whole lot of good eateries no matter how you approach it.

Pirates' Tour and Sailors' Path

I made this post card  in my days doing restaurant pr. Although it's clearly a tool to brand the restaurants - it's a cool map of kid friendly stuff downtown. Ignore the prompts to the eateries and just do the tour, hit the museums, read the markers and get to know our town.

Ok, so I gotta go. The family is glaring at me to wrap it up.  House/dog sitter to settle. Bags to load, i's to dot, t's to cross. Time's up.

Have a great week.  I know I will. 

Tuesday, April 2, 2013

I Heart Research or What I've Been Doing While Not Working on My Blog

writer, blogger,, jennifer ameroHas it really been nearly a month since I've written a blog post?

marketing, fb logo, twitter, google+, jennifer amero, blogger, jameromarketingsuiteWell, no, actually it hasn't, not really, just not here. See, I've been writing client blogs (and newsletters and facebook posts and tweets).  And given that most of my clients run very cool businesses, I've been writing some very cool content. I work with some very hip folks and I find the content creation easy, because I believe in the product. I really couldn't fake it, which I guess limits me in terms of the "who" I'm working with, but it guarantees I won't ever look at a project as, like, a project. So writing for their viewers is as enjoyable as writing for mine, some of whom are probably the same people.

marketing, fb logo, twitter, google+, jennifer amero, blogger, jameromarketingsuite

My favorite part of writing for clients is that it requires research.  Extrovert though I might be, I'd be perfectly happy holed up in a vault digging through legal records and immigration papers. I spent a great deal of my undergraduate years this way. I was very happy there. And some of it even made it into academic publications, that are probably a lot less interesting than food blogs.
research, marketing, fb logo, twitter, google+, jennifer amero, blogger, jameromarketingsuite
yoga, handstand, marketing, quotes, jennifer amero, blogger, jameromarketingsuiteBut the research I'm doing for the freelance clients is more hands-on.  In fact, it's even a bit of hand-stands-on. I'm quite busy attending yoga classes and learning to move my body in the most amazing ways as part of my yoga client deal.And I have been learning the language and teachings of Yoga and collecting inspirational quotes from Deepak Chopra and the Dalai Lama.  The engagement you get from a cool Buddhist saying that goes out with the day's yoga schedule is more impressive than what you get from a food photo. And, it, too, makes people pretty happy.

I have been gathering data on cool, cheap and free stuff for kids to do in the Boston area, part of my pro bono work for my mom's 25 years and going strong preschool and I've been studying the crop harvest calendar to better understand CSAs because anyone promoting food or fitness knows that farms are in and factories are out.

recipe, video, home news here, boston, food,  jennifer amero, blogger, jameromarketingsuiteI'm also booked up with wine dinners and tastings, menu redesigns, grand reopenings, charity events and beer samplings. I've been gathering articles on new trends in the food world and learning the who's who of California chefs. I've been getting up to speed on cultural celebrations and the food and music that come with them and studying the etymology of modern culinary terms.

recipe, video, home news here, boston, food,  jennifer amero, blogger, jameromarketingsuiteAnd I've been watching food videos. Also, I've been ghost writing the social media pages of some of the coolest businesses in our community, because I know our community, and I know their businesses. Lots to learn, lots to write and, yum, lots to eat and drink. Thank goodness for all that yoga.

So it's hard, sometimes, to put my focus back on updating my own blog. I admit, I'm totally slacking on my 90 Seconds and Velvet following to build the following of my client's blogs.  But I'm not selling out. Writing for clients supports me writing for you, both because I get great content from doing all this yoga and eating and drinking and cultural hooplah, and also because it finances me going out and doing these things on my own, and reporting back to you.  Everybody wins.

Here's the plug part - I'm always open to new clients. Chances are, readers of this blog fall into the "categories of consideration" I like to call my parameters in seeking new business. I probably couldn't handle social media for a Pro Life group or a big box store, but give me a pilates studio, a summer lobster shack, a caterer, a budding theater, a private school, a tourist attraction or a day spa, and we are cooking with gas.

recipe, video, home news here, boston, food,  jennifer amero, blogger, jameromarketingsuite If you know anybody who isn't doing social media for their small business or who is doing it all wrong (you know, the restaurant that posts only about themselves and does it 18 times a day or the salon that mixes personal politics with business posts, the shelter that doesn't add pictures of puppies), send them my way. There's a very specific art to this kind of marketing, based on tons and tons of research that could either result in major increases in business, or in being de-friended or un-followed, yikes.

OK, thanks for indulging me that bit of self promotion.  I love this stuff, I'm good at this stuff and I'm hungry to do more of this stuff. That is all.

MY PROMISE: My next post will be totally free of business or seriousness. In fact, it might be total nonsense just to balance the scales. Be sure to check soon. I've missed ya'll.