My Resume

3 Proctor Street ~ Gloucester, MA 01930 ~ 978-325-0606
Twitter: @companyprtygirl

Whether working with a client on a demographic analysis, a nonprofit who’s recruited me to create their annual fundraiser or a restaurant that’s invited me to review the fall menu, I approach every project with an eye for the details and a focus on creating the right hook for the right audience at the right time to maximize impact, generate new revenue and grow market share. Getting my start in non-profit and then in small business, I am clever and conservative when it comes to budgets. My approach can best be described as “making big waves with small stones”.

Marketing/PR and Events Strategist/Digital Content Creator - Jamero Marketing Suite, Gloucester, MA
January 2012 – Present
·         Marketing Strategy – demographic analysis, strategy calendar, project management, calibration
·         Content – product reviews, press releases, mission statements,  donor appeals, E-newsletters, blog content
·         Social Media – creation, cultivation, content, monitoring, scheduling, paid ads, analytics for Facebook, Twitter, YouTube, Pinterest, Instagram, G+, Hootsuite, Blogspot
·         Events Services – conceptualization, staffing, detailing, promotion, beneficiary agreements for FAM (familiarity events), fundraisers, festivals, dance and sporting events, road races and food and wine events
·         Creative Services – brochure and menu design, launch invitations, print ads, business cards, event posters

Event Sales and Marketing Manager - Amesbury Sports Park, Amesbury, MA
February 2012 – July 2012
·         Marketed, sold, detailed and staffed formal and casual functions, corporate outings, birthday parties, classroom and turf rentals at a sports and conference center with a capacity over 10,000
·         Created co-marketing opportunities with area hotels, fitness facilities, retailers and others to drive traffic and sales to park (#1 employer in the area)
·         Liaise to chambers, CVB, local tourism groups, nonprofits and other partners
·         Race, festival and concert promotion and set up
·         Print and digital advertising, social media and all public relations opportunities

Director of Marketing, PR, and Events Serenitee Restaurant Group, Boston Area  
August 2009 – February 2012
  • Conceptualized and implemented marketing programs, collateral, loyalty programs, press releases, events and publicity opportunities, companywide initiatives and universal gift card program while maintaining individual character of each venue for all 8 venues within the Serenitee brand
  • Developed a formalized catering division including Catering Media Sales Kit, detail sheets, vendor contracts, A/V needs, f/b minimum pricing calculators using p&l history, all on and off-site menus, brochures, BEOs, recap forms
  • Generated content for web, ads, menus, landing pages, coupon sites and articles in tourism journals
  • Created, managed, monitored and developed social media presence and editorial calendar for all individual venues (FB, 4square, Yelp, Twitter, Google+, Constant Contact, TripAdvisor, etc) with best practices attention to strategic content development, maximizing key engagement windows and building beneficial digital relationships
  • Liaison to chambers, non-profit partners, CVB (tourism), local tourism council, national and international cruise agents, group sales agents, concierge associations, corporate training affiliates and corporate clients

Owner/Trainer/Chef - Facile Belle Personal Chef/Personal Fitness and Metamorphosis Studios, Gloucester, MA
June 2005 – December 2010
  • Created all digital and print marketing collateral -website, class, workshop and event posters, mailers, brochures, training guides and a widely sold nutrition cookbook, “Eat Well”
  • Scheduled and credentialed instructors
  • Planned, marketed and executed dance and wellness events with vendors, celebrity instructors and workshops
  • Provided nutrition and fitness training and services at schools, wellness centers, client homes and non-profit groups
Presentation Specialist/Contract Project - Jaques and Company, Beverly, MA 01915
June 2004 – March 2005
·         Created donor report visuals in PowerPoint for clients in the private school sector
·         Created all consultant billing tools to streamline invoice/letter/expense process
·         Worked with marketing director ensure all written and visual tools were on brand

Administrative Assistant III – Publications and Information Technology/Distance Learning/4H Foundation of NH
University of New Hampshire, Cooperative Extension, Durham, NH

June 2002 – June 2004
  • Created, with ITDE team an online publications pipeline project management system to streamline processes and generate alerts, identify bottlenecks and increase profitability
  • Edited and distributed press releases to relevant media outlets
  • Organized and hosted telecom events, webinars and created video “viewlet” library for online training
  • Provided tech support, training modules and workshops for professors and consumers
  • Created presentations and materials for donor outreach
  • Maintained donor database in Raiser’s Edge
  • Supervised work study and AmeriCorps volunteers
  • Organized annual charity events - golf tournament, awards dinners, speakers

BA, English and ENVS University of Vermont
MA, Writing University of New Hampshire (Inc)
Certified Personal Fitness Trainer (AAFA), Mass Educator Licensure ELA 9-12

Constant Contact, Hootsuite, Blogger, Twitter, Facebook, Instagram, Pinterest, YouTube, Google+, MSOffice, Adobe Creative Suite, conversational French and Spanish

Cape Ann YMCA – Outreach and Events Committee
                                Annual Mardi Gras Event for NOLA Trip – Planner/Promoter
Annual Taste of Cape Ann - Restaurant Organizer/Promoter

Gloucester Education Foundation – Outreach and Development/Events Commitee
                                Cruise for Schools - Organizer/Promoter

Cape Ann Museum - Cape Ann Museum at Night Commitee


Professional references available upon request

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